Reliant - EMC CompetitionData storage is evolving faster than ever, thanks largely both to the ways at which users are consuming data and the ways in which those huge amounts of raw data must now be stored. Despite these challenges, EMC Corp. continues to be an industry leader in the areas of data storage, virtualization, cloud computing, information security and more.

The CEO of EMC, Joe Tucci, recently spoke to the Wall Street Journal on the direction the company will take moving forward. Tucci spoke about the 15,000 engineers that are currently employed by the company and discussed how these individuals and the innovation they are providing will set the course for the organization for decades to come.

EMC currently finds itself facing challenges from a wide variety of different angles, including from startups like Box, Inc. Box, Inc. is a cloud-based services provider that has gone on record saying that 77% of the companies on the Fortune 500 list currently use the technology that it provides to some degree. Despite these challenges, both Joe Tucci and EMC in general remain undaunted.

In early November, EMC announced that it had recently acquired three separate cloud-based technology companies in an effort to continue to expand and strengthen the core lineup of products that it offers. The three companies that were purchased include Spanning Cloud Apps, the Cloudscaling Group and Maginatics.

EMC spokespeople indicated that the acquisition, which had only recently completed, would allow the organization to provide better hybrid cloud services to its millions of customers all over the world. Cloudscaling in particular is an infrastructure-as-a-service provider. Maginatics has been responsible for a variety of data protection products, helping to keep private user information safe from digital threats in a cloud-based environment. Spanning offers backup and recovery options on a subscription basis that is designed to provide better integration with applications and data that are already operating within the cloud-based environment.

The chief goal of the acquisition was to obtain the unique technology for cloud-based delivery that each of the three companies currently provides and adapt those deployments into the already robust EMC product offering.