Don’t we all want to make a difference, create an impact, and live out a significant purpose? Simon Senek has given a great Ted talk in which he explains what he calls the Golden Circle. The basic idea is that we are all desperately seeking to link the “why” with the “what” and the “how” of what we do. If you have not watched the video, I highly recommend it. It’s powerful, and it is shaping my thoughts about who we are and what we can become.
Most people are highly skilled at explaining what they do, and how they do it—but not why. The best communicators explain the why first—something I am always trying to get better at. Here is a quick picture from Simon's book:
Continue Reading →